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Yusuf Alhelou

The Multiverse of the Butterfly

Published on September 9, 2025

What if…?

When I think of butterflies, it evokes within me feelings of beauty, of transformation... But, it turns out, not all butterflies are the same.

In my search, I found an answer to a question I've asked myself: What if the flutter of its wings hides a story far more complex, far more unsettling?

I found stories, seemingly unconnected, that are rather, in fact, bound by common threads. Stories that speak to our remarkable capacity for both creation and destruction.

The Butterfly Drug: 2C-B-BUTTERFLY

2C-B-Butterfly, named so because of its two rings that resemble wings. To understand 2C-B-BUTTERFLY, we first need to go back to the 70s.

Alexander Shulgin, a brilliant chemist who, along with his wife Ann, explored and documented a vast number of psychoactive compounds. Later, the two of them wrote two autobiographical works, PiHKAL and TiHKAL, short for Phenethylamines I Have Known And Loved and Tryptamines I Have Known And Loved. They served as a sort of "bible" for a new wave of underground chemists and curious individuals.

Following Shulgin's lead, a new subculture of amateur and professional chemists began synthesizing novel compounds, creating substances that were not yet illegal, as drug laws are often written to prohibit specific molecular structures.

This is where 2C-B-BUTTERFLY’s story truly begins. 2C-B-FLY was first synthesized in 1996 by Aaron P. Monte, a chemistry professor. Monte’s work wasn’t recreational; it was a pure scientific pursuit, a study in how new molecular structures could bind to serotonin receptors. He published his work in scientific literature, and the unique "butterfly" structure was meant to be a tool for understanding brain chemistry.

But the internet was changing everything. The recipes and scientific data from Monte's paper, as well as from Shulgin's work, began to circulate online. The rise of the internet made it easy to sell and distribute these unscheduled compounds. They were often marketed as "research chemicals" or "for laboratory use only" to bypass legal scrutiny.

2C-B-FLY became a part of this cat-and-mouse game. It was just one of many new psychoactive substances (NPS) that would appear, gain a following, and then get banned—only to be replaced by another, slightly different compound.

In Germany in 2009, two individuals died and several others were hospitalized after what was believed to be a massive overdose of 2C-B-FLY. But, a subsequent investigation found that the substance sold as 2C-B-FLY was, in fact, Bromo-DragonFLY, an even more potent and dangerous compound. In this unregulated market, there is no quality control, no standard dosage, and no way to know if what you bought was what you actually received.

Houses of Butterflies: The Dark History of Leaded Gasoline

But the butterfly has haunted human experience long before modern psychedelics.

A century ago, in factories nicknamed "Houses of Butterflies," you would know why in a minute. These factories synthesized tetraethyl gasoline (leaded gasoline). Workers in these factories were exposed to dangerous levels of lead. The lead poisoning caused severe neurological and psychological symptoms and terrifying hallucinations of insects, of butterflies. They would see them in the air, on the walls, and on their clothes. They would try to brush them away, even though they weren't there.

A dark, chemically-induced madness, leading to violent insanity.

In front of a room full of journalists, Thomas Midgley, the very man who discovered leaded gasoline, stood, poured the liquid over his hands, and then placed the bottle under his nose and inhaled its vapors for a full minute, bragging about how safe it was. His quote: "I could do this every day without getting any health problems whatsoever."

Even though it was clear, factory workers were dying from exposure to the chemical.

Ironically, within a few months, Midgley himself had contracted severe lead poisoning and had to take an extended leave of absence to recover.

The Butterfly Effect & The Digital Age

Ever heard of "the butterfly effect"? The idea that a flap of a butterfly's wings in some place could potentially set off a tornado in another? Well, in this digital age of ours, online platforms are but a mere resemblance of the "butterfly effect." An ill-advised idea can go viral globally with unprecedented speed, leading to immediate and devastating real-world harm.

In early 2025, a 14-year-old boy injected himself with crushed butterfly remains. A few days later, he died from septic shock. The motive? Unconfirmed, but it was speculated that he may have been influenced by an online "challenge."

The Butterfly Dream: A Philosophical Question

"Am I a man dreaming I was a butterfly, or a butterfly dreaming I am a man?"

The line between reality and illusion, beauty and danger, is often as delicate as a butterfly’s wings. Every scientific discovery or industrial innovation, no matter how small or well-intentioned, carries the potential for vast, unpredictable, and sometimes devastating societal consequences.




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The "Lunesta Butterfly": Symbolism in Pharmaceutical Marketing

The "butterfly" motif has also been strategically appropriated by the pharmaceutical industry to shape public perception. A prominent example is the Lunesta sleeping pill advertisement, which features a bioluminescent butterfly that "alights silently on your pillow to gently put you to sleep". This advertising imagery aims to convey a sense of gentle, natural, and controlled efficacy, associating the drug with a serene and effortless transition to sleep.

However, this commercial use of the butterfly stands in stark contrast to the unpredictable and often dangerous realities of illicit "butterfly drugs" or the terrifying hallucinations induced by lead poisoning. The use of such idealized imagery in pharmaceutical marketing highlights a deliberate manipulation of perception.

Other "Butterfly" Concepts

For comprehensive coverage, it is important to briefly acknowledge other scientific and cultural contexts where the "butterfly" motif appears, even if less directly related to the "drug" aspect:

  • "Blue Butterfly" MDMA Logo: "Blue Butterfly" is a street name or logo sometimes imprinted on MDMA tablets. This reflects the cultural appropriation of the butterfly image in illicit drug branding, leveraging its symbolic appeal for marketing purposes.
  • Butterfly Effect in Pharmaceutical Dissolution: A phenomenon observed in pharmaceutical manufacturing where hypromellose matrices, used in drug formulations, can laminate radially and curl outwards, forming a "butterfly" shape during dissolution, which significantly increases the apparent surface area for drug release. This is a technical, niche application of the "butterfly effect" term within pharmaceutical engineering, highlighting its broad scientific usage.
  • Butterfly Cluster Compound (Metal Chemistry): In the field of metal cluster chemistry, a "butterfly cluster compound" typically describes tetrametallic clusters containing five metal-metal bonds. This is a highly specialized scientific term, unrelated to biological or psychoactive effects, serving to illustrate the pervasive use of the "butterfly" shape in scientific nomenclature.
  • Butterfly Cluster (Astronomy): M6, also known as the Butterfly Cluster, is an open cluster of stars in the constellation Scorpius. This astronomical reference further demonstrates the ubiquity of the "butterfly" motif in scientific naming, often based on visual resemblance.